[Rarebooks] FS: 1950s Vogue Magazine Promotional Materials for Department Stores

[Joslin Hall Rare Books]

1950s Vogue Magazine Promotional Materials for Department Stores.

An interesting group of early 1950s material from Vogue magazine that 
was sent to Department stores alerting them to the contents and focus of 
the upcoming issue. This lot consists of: "Vogue's Advance Notice: 
Fashion Ideas Coming September 15 Issue" (1951), "Vogue's Advance 
Notice: Fashion Ideas Coming October 1 Issue" (1951), "Vogue's Advance 
Notice: Fashion Ideas Coming October 15 Issue" (1951). These are 
9"x11.5" softcovers, 20-24 pages, with black & white illustrations. - 
"Vogue Exclusive Promotion Material: 'The New Soft Look', March 1 
Vogue", "Vogue Exclusive Promotion Material: 'Summer Beauty', July 
Vogue", "Vogue Exclusive Promotion Material: 'More Taste Than Money', 
September 15 Vogue", "Vogue Exclusive Promotion Material: 'Beauty 
Guarantees', October 15 Vogue". Each of these is a 9.75"x12.5" folder 
filled with promotional materials- synopsis of the articles, window 
display ideas, sales training suggestions, resources for where to buy 
the items featured and what they cost, halftone screens of the cover, a 
photo of the cover, and other promotional items (not all items included 
in each folder). - 1951 Christmas Display folder with a b/w photo of the 
display, a poster, pamphlet and folding card explaining the display, in 
the original mailing envelope. - "Vogue Reports: Shoes and Stockings, 
Autumn, 1951". A 9.75"x12.5" folder with promotional materials including 
a 'memo from Vogue', window display ideas, sales training posters, 
suggested selling quotes for counter clerks, and a lengthy set of 
illustrated sheets with wholesale information bout the shoes and 
stockings featured in the upcoming issue. - A small pile of additional 
promotional materials for stores, dating from 1950-1952.

Light wear and soil. $250-

Some Pictures ->
<http://www.joslinhall.com/images417/th-42350-cover.jpg>
<http://www.joslinhall.com/images417/th-42350-page1.jpg>
<http://www.joslinhall.com/images417/th-42350-page2.jpg>
<http://www.joslinhall.com/images417/th-42350-page3.jpg>
<http://www.joslinhall.com/images417/th-42350-page4.jpg>
<http://www.joslinhall.com/images417/th-42350-page5.jpg>



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Fine books of the 16th-20th centuries
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