[Rarebooks] FS: 1910 National Lead Company Dutch Boy House Paint Schemes Booklet

[Joslin Hall Rare Books]

 From our new Catalog, DECOR-DRAMA:
Paint Chips, Window Shades, & other Never-ending Exterior & Interior 
Decisions…
<http://www.joslinhall.com/Catalog377.pdf>

1910 National Lead  Company Dutch Boy House Paint Schemes Booklet.

A colorful booklet issued by the National Lead Company featuring their 
new ‘Dutch Boy’ logo (introduced in 1907) and 10 color plates of 
suburban houses in a variety of stylers, with tasteful and modern color 
schemes. The text starts off discussing the importance of the right 
color scheme for your house but rapidly devolves into a 20-page running 
diatribe on the importance of using quality lead paint and quality 
linseed seed oil, and the fact that there are so many cheaters out there 
that the only way to guarantee that is to buy National Lead lead paint, 
with the Dutch Boy logo. But it’s probably the color schemes and the 
printed paint swatches that are of most interest today, though the 
diatribe is interesting in a sort of 
“can’t-look-away-from-the-car-crash” way.

Softcover. 9”x6”, 23 pages, color illustrations. Nebraska druggist’s 
store stamp on the cover, covers with light soil and wear, pages with a 
slight stain and adhesion issue along the very bottom page base (i.e., 
at the very bottom where the text isn’t) for the first few pages. Also, 
the staples (lead based?) have eaten through the paper so the pages are 
detached, but present.  [43424]  $150

Pictures ->
<http://www.joslinhall.com/Catalog377.pdf>

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