[Rarebooks] FS: 1918 Briscoe Motor Car Dealers Handbook / Brochure

[Joslin Hall Rare Books, Ephemera & Photographs]

1918 Briscoe Motor Car Dealers Handbook / Brochure.

“Conditions are changing. Old time proven selling ideas have been 
overthrown. New plans, rapid readjustments of interest to every dealer 
have been made necessary by the war. Have your sales been affected? Have 
you been getting sufficient cars? Has the freight situation bothered 
you? Are you in the wrong price class? Find your particular problem 
solved somewhere within the following 35 pages”.

Here’s a hint- the answer is to be a Briscoe Automobile Dealer. This 
guidebook tells you why their cars are best, and how you can shape your 
dealership to sell the most. Also features pictures of tanks and 
airplanes at the front inside the front and back covers to remind you 
that, you know, there’s a war on.

Softcover. 9”x12”, 32 pages, black & white illustrations. Light wear, 
minor soil, edges trimmed, spine trimmed and covers becoming detached, 
page gather and covers have had the stitching removed- all are present 
but are separated. I know that we say there are 32 pages and they say 
35- they appear to be counting the inside front and back covers and back 
cover, all of which have illustrations and text. Each two-page spread is 
a self-contained set with related material on each side, and we've been 
through this several times to make sure they all match up. [49390]  $75

Pictures ->
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