[Rarebooks] FS: 1942 Coca-Cola Wartime Merchandising Sales Kit

[Joslin Hall Books & Ephemera]

A Series of Sales Meetings Based on The Wartime Merchandising Story

Published by the Coca-Cola Company; no date, but 1942 or 1943.   
Wartime restrictions on items such as sugar made the production and  
merchandising of Coca-Cola became much more complicated. This kit was  
apparently issued to Route Mangers at the bottling plants to help them  
help their Route Salesmen introduce Coke’s new 3-part Wartime  
Merchandising Plan to retailers. It includes an introductory booklet  
and two booklets with scripts for Meeting No. 1 and Meeting No. 2, to  
get everybody on board. Also included are a number of unused weekly  
Wartime Merchandising Program compilation sheets.

Card pocket folder containing three 8.5”x11” paper-cover booklets of  
14, 23, and 9 pages, not illustrated; plus 20 loose tabulation sheets.  
Folder somewhat battered and worn, booklets with some scattered light  
soil.  $125

Some Pictures =>
<https://www.joslinhall.com/images540/th-54385-1.jpg>
<https://www.joslinhall.com/images540/th-54385-2.jpg>
<https://www.joslinhall.com/images540/th-54385-3.jpg>

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