[Rarebooks] FS: 1918 Briscoe Motor Car Dealers Handbook / Brochure

[Joslin Hall Books & Ephemera]

1918 Briscoe Motor Car Dealers Handbook / Brochure.

“Conditions are changing. Old time proven selling ideas have been  
overthrown. New plans, rapid readjustments of interest to every dealer  
have been made necessary by the war. Have your sales been affected?  
Have you been getting sufficient cars? Has the freight situation  
bothered you? Are you in the wrong price class? Find your particular  
problem solved somewhere within the following 35 pages”.

Here’s a hint- the answer is to be a Briscoe Automobile Dealer. This  
guidebook tells you why their cars are best, and how you can shape  
your dealership to sell the most. Also features pictures of tanks and  
airplanes at the front inside the front and back covers to remind you  
that, you know, there’s a war on.

Softcover. 9”x12”, 32 pages, black & white illustrations. Light wear,  
minor soil, edges trimmed, spine trimmed and covers becoming detached,  
page gather and covers have had the stitching removed- all are present  
but are separated. I know that we say there are 32 pages and they say  
35- they appear to be counting the inside front and back covers and  
back cover, all of which have illustrations and text. Each two-page  
spread is a self-contained set with related material on each side, and  
we've been through this several times to make sure they all match up.  
[49390]  $75

Pictures ->
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