[Rarebooks] FS: In our new Catalog: Slightly Disturbing 1915 Kid's Shoes Catalog

Joslin Hall Rare Books office at joslinhall.com
Thu Oct 16 07:32:31 EDT 2014


 From our new Catalog 352 -
A Selection of Books & Ephemera for October, 2014.
<http://www.joslinhall.com/Catalog352.pdf>

  - - -

The Happy Days of Tess and Ted - Tess and Ted School Shoes.
Issued by Roberts, Johnson & Rand of St. Louis, no date, but probably 
around 1915.

A charming and amusing color booklet issued to promote the Tess and Ted 
line of children's shoes by the Roberts, Johnson & Rand branch of the 
International Shoe Company of St. Louis. The International Shoe Company 
had been formed in 1911 when Roberts, Johnson & Rand merged with the 
Peters Shoe Company, forming one of the largest shoe manufacturing 
companies in America. The Tess and Ted line was very popular, owing in 
part to the clever marketing that was used to promote it. This booklet 
follows Tess and Ted as they, outfitted in very dapper fashions, enjoy 
as variety of un-kid-like activities including waving from the backs of 
trains, motoring in a fancy automobile, dancing in the park (ok, that is 
kid-like, but they are wearing ballroom clothes while doing it), 
watching airplanes wing through the sky, and having a picnic. Charming 
and interesting.

Softcover. 5"x7", 10 pages, color and red & black illustrations. Minor 
soil. [41520] $60 -

Please browse our new Catalog 352
- A Selection of Books & Ephemera for October, 2014.
which can be viewed or downloaded as a .pdf file here ->
<http://www.joslinhall.com/Catalog352.pdf>

  - - -

JOSLIN HALL RARE BOOKS, ABAA
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on the decorative and fine arts & design

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