[Rarebooks] FS: 1889 Guide- 'Art of Local Advertising' -Victorian Printing, Type

[Joslin Hall Rare Books]

TITLE: "About Advertising and Printing. A concise, practical, and original
manual on the Art of Local Advertising"

By Nathaniel C. Fowler, Jr.
Published in Boston by A.M. Thayer & Co.: 1889.

DISCUSSION: The world of Victorian advertising in exquisite and
excruciating detail. How to write, design and print, what type to use, how
to use engravings and quotes, window dressing and store decoration, and
much more. A fascinating and chilling glimpse into the mind of Madison
Avenue gone Main Street in 1889.

DESCRIPTION: Hardcover. 7”x8.5”, 160 pages, black & white illustrations.
Publisher’s mustard-colored, pebbled cloth with red lettering.

CONDITION NOTES: A little cover soil and wear, but in very nice condition
indeed.

PRICE: $75~ net.

SOME PICTURES =>

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Fine books of the 16th-20th centuries
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